Bread You can Believe in

Client: Stonemill Bakehouse

From their updated website to their latest campaign, from their photography to their new uber eats platform, TV, Digital, in store, and more, Stonemill Bakehouse has been a longtime collaborator with MM and by extension, myself. Under the creative direction of Gary Holme, Stonemill has been making moves and refining its self into a brand that knows exactly how it wants to be perceived. A wholesome, textural, rich and healthy option for people who aren’t looking for anything artificial or an expedited baking process.

The Digital

While ancillary to the main campaign, the digital portion of Bread you Can Believe in was a key component for the brands overarching awareness and a personal success. I was given the task, with assistance from our tech team, to create “the most clickable ad unit” using our latest research and multiple rounds of A/B testing. The MM tech team and I increased clickthrough rates by doing everything from figuring out the most well received up front content, to the direction of the slide ins, all the way to the timing of each cut. In the end, this created one of the agency’s most successful digital ad campaigns.