How Banks Make you Feel

Client: Monster Mortgage.ca

Ok, so we couldn’t license friends or Rudy, but when it comes to expressing yourself, nothing quite captures the nuance of a feeling like a gif. The brief stated “We’re not a Bank, so do something a bank would never do” and we really took that to heart.

Using the construct of a gif, we ran a digital campaign around How Banks Make you Feel, whether that was unheard, rejected, undervalued, discouraged or worse.

Afterwards we followed up with a series of retargeting ads on how Monster Mortgage.ca makes you feel (spoilers, it’s good).

Monster Mortgage.ca How Banks Make you Feel - TV spot