This is a Mattress Ad

Client: Beautyrest

With a plethora of mattress advertising plastering Toronto, the ask of a unique and engaging mattress ad was a formidable one. We started with the mattress and worked backwards. Why do we buy mattresses? To sleep. Why do we need a good sleep? Well, there are lots of reasons we need a good sleep. Many of them backed by scientific research. From improving memory to increasing productivity, sleep is an integral part of performing during the day, which just so happens to be the ethos of the Beautyrest brand. The campaign, This is a Mattress Ad, intrigues by alluding to the results of a good night’s sleep and allowing the viewer to connect the dots.