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The Savouring Table was inspired by Stella’s global campaign spot “It’s Time to Dine Again” (see top left) which features characters who, at the end of their work-from-home day, are able to flip their makeshift workspace back into a dinner table.
The table was developed in partnership with Montreal based company Transformer Table and aims to address the modern challenge of balancing work and life, particularly in smaller living spaces.
With Toronto in mind, we teased our launch at the Well where we revealed and later gave away our offering which could also be purchased for a limited time on Transformer Table’s Website.
In the days of WFH research showed that a lack of physical separation from the office was preventing workers from disconnecting at the end of a work day.
People were working on average an additional 1.5 hour(s) per day, overlapping with their evening meal time.
Talk about the opposite of living the life Artois!
Since the physical offices were associated with the cause, we wanted to utilize the them in the solution.
In a nod to the pandemic movement of lighting up windows to share messages of positivity, we used one of Toronto’s largest office buildings encouraging people to “Enjoy their 5-9” as they did not owe their off-hours to their jobs.
When cross border travel was banned during the global pandemic Corona Canada wanted to show Canadians that we have an abundance of natural beauty in our own backyard.
A position was created by Corona. The “Officer of Natural Wonder” would be paid to travel across Canada for two months in a custom van, inspiring Canadians to get outside.
The role was awarded to the talented Tyler Ravelle who documented his journey with glorious pictures (left) and video which were posted weekly. As he travelled he showcased the splendour of parks, beaches and encouraged responsible travel practices.
Tyler proved that Canadians didn’t need to cross borders to enjoy the beauty of nature.
Cheers to that!
