Pictures Made of Circles - EOS

To create a campaign for EOS it was clear that the unique shape of the container had to be a factor. It wasn't enough that people prefer organic shapes, I wanted the circle to play a defining role in the advertising. While sketching concepts it struck me that I start almost all my drawings with a circle, and the idea for this campaign stems from there. 

The CheerMaker, the second piece to this campaign, is a website where you would be able to gift a chosen number of EOS's in Holiday themed packaging. Similarly to the posters, inside the packaging the EOS would be a piece of an image by having a drawing on top of the clear plastic packaging. This project was done in collaboration with Walid Al Hindi.